Montreal-based alt-folk band The Franklin Electric has premiered the video for “I Know The Feeling” today.
The band is set to release their highly anticipated sophomore album titled Blue Ceilings on February 24 via Indica Records. The quartet, who has already amassed more than 2 million streams (Spotify, Deezer), attracted newfound attention and a slew of new fans after their performance on The Bachelorette Canada during a scene filmed at Chateau Vieux-Montreal.
Shot by one of Canada’s top award winning directors Kristof Brandl (Skrillex, Charlotte Cardin, Monogrenade), the video for “I Know The Feeling” embraces a gritty, indie ‘16mm film hand held’ aesthetic, inciting nostalgia with its wistful ‘90s backdrop.
Jon Matte had this to say about the shoot: “The video was a bit unclear in the beginning and came together quickly but I just remember all the rolls of film and how special it was to have a huge crew of extras that all dedicated their time. It became a game of hanging out then freezing on the spot to create the feeling of an old photograph.” Jon shared this quote on the inspiration for the song: “Lyrically, the song revolves around that feeling we can all relate to about regret…being lost and rediscovering ourselves, or trying to hang on to an idea or version of ourselves. Musically, it’s kind of a blend of folky storytelling with a hip hop backbeat and some Roland Juno synth added for good measure, which seemed to all come together nicely.”
The band will play a hometown show at Metropolis on 1st April.
Tickets via EVENKO
Canadian Tour Dates:
03.01 – Trois-Rivières, QC @ Maison de la Culture de Trois-Rivières
03.03 – Saint-Eustache, QC @ Centre d’Art La Petite Église
03.11 – Gatineau, QC @ Salle Jean-Despréz
03.24 – Sherbrooke, QC @ Théâtre Granada
03.25 – Québec, QC @ Impérial Bell
03.30 – Toronto, ON @ The Mod Club
04.01 – Montreal, QC @ Metropolis