Watch Florence + The Machine’s colourful new video for Big God

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Florence Machine Big God

Florence and The Machine have shared the video for their powerful new song ‘Big God’.
The group are set to release their new album ‘High As Hope’ later this month. It follows 2016’s hugely successful ‘How Big, How Blue, How Beautiful‘. They headline Montreal’s Osheaga Festival in August.

‘Big God’ is the third song to be shared from ‘High As Hope’, which is released on June 29th. It was co-written by Jamie xx and features Kamasi Washington on saxophone. The new video was choreographed by Akram Khan and Florence, and directed by Autumn De Wilde.

“‘Big God’ was written about that feeling when someone has not replied to your text, the modern phenomenon of ‘ghosting’ which is one of my favourite words but not my favourite feeling,” said Florence of the track. “I was describing it to someone and they said to me ‘you need a big god’ as if the need in me were so cavernous it would take something enormous to fill it. Probably something bigger than a text message.”

“It’s always been a very physical song, I saw a dance piece in my head as I was writing it, so to co-choreograph something with Akram Khan was a huge honour. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void. Left with yourself to rage and wonder. And really it is yourself you are raging against. Not the ghost.”

Watch the video below:

Photo – Steve Gerrard

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