27-year-old Montreal-based artist, Tedy has today released a dark and powerful video for the emotionally charged single “Boys Don’t Cry.”
The video is an intimate portrayal of traumatic experiences Tedy has gone through or witnessed in his life and highlights how he has had to mute his emotions to survive. As the viewer watches, Tedy is tortured by his self-suppression and the pressure to fit into certain societal views of masculinity, and as these challenges reveal themselves, Tedy finally reaches his breaking point. Through his catharsis, we finally sense acceptance and a woeful release. Directed, produced by Elliott Muscat / Tristan C-M.
Watch the video below:
The track from the soulful Montreal singer-songwriter rides an expressive journey through feelings of fear, sadness, acceptance, and finally empowerment. “Boys Don’t Cry” tells the tale of always having your guard up, showing no weakness, only to realize the strength in your own vulnerability. The track was produced by Mike Sonier (Noah Cyrus, The Weeknd, Julia Michaels, ABRA, Maggie Rogers) and co-written with David Charles Fischer (Bülow, renforshort, SHAED and Cheat Codes).
Recently, Tedy has been busy building his Tik Tok following currently has amassed an impressive 817.9k followers since April, and 39.9 million likes, his Instagram has doubled, and his Spotify has 190k monthly listeners.
His debut EP Boys Don’t Cry is due on September 11 2020, which includes previous single “War,” and his first major-label single “Stuck.”
At the start of 2019, Tedy went into the studio to work on his major-label debut, continuing his sound and creative evolution. “The songs are pulled from my life,” says Tedy. “For me, writing songs is therapeutic.”
Although this is his first major-label debut, he is no stranger to creating and releasing music as an independent artist. With over 24.33M+ global Spotify streams, 22.2k monthly listeners and 1M+ YouTube subscribers across his music and video response channels, he already has fans eagerly awaiting new music. His previous singles “Can I,” released February 19, 2016, accumulated 5.4M+ worldwide streams on Spotify and “Hold on Tighter,” released July 27, 2018 has streamed over 2.2M+ worldwide on Spotify.