At the age of 17, Billie Eilish already has billions of streams and is on the verge of pop superstardom. In June, she will play at Place Bell in Laval, selling out the arena even before she’s released a single album!
It’s only a year since she played a short set at Montreal’s fairly intimate Corona Theatre.
The long-awaited debut album, When We All Fall Asleep, Where Do We Go?, is released today (March 29) and looks guaranteed to be one of 2019’s biggest releases. Possibly THE biggest!
“When We All Fall Asleep, Where Do We Go?,” released via Darkroom/Interscope, marks the latest apex in Billie Eilish’s fairy tale career, and it’s certain to cement her growing reputation as a 21st century music business unicorn who embodies all the creative and commercial promise of online youth culture.
She writes her own music with her brother, she designs her merchandise and has deliberately gone against the standard visual aesthetic of smiley, scantily dressed pop star. Eilish seems to be playing the game by her own rules and she’s attracting legions of fans every day. She currently has 15.3 million Instagram followers!
If you still don’t know who Billie Eilish is, there’s a good chance you are old. I’m sorry, but it’s true. And if you do know who Billie Eilish is, you probably feel old anyway, because what were you even doing with your time while then-13-year-old Billie and her then-17-year-old brother, Finneas, were writing Ocean Eyes in their bedroom?
Foo Fighters frontman Dave Grohl, whose daughters are obsessed with Eilish, could only compare her to his old band: “The same thing is happening with her that happened with Nirvana in 1991,” he told a music business conference recently, holding up Eilish’s tough-to-categorize music as proof that “rock ’n’ roll is not even close to being dead.”
Eilish has developed into a much stranger, unpredictable artist than initially promised. Her lyrical themes are angsty and bleak — serial killers, domination, monsters under the bed — and on the album, she favors wobbly beats, jarring turns, and creepy sound effects, which gel seamlessly with her visual aesthetic on social media and in her videos.
Billie Eilish is redefining the rules on how to become a breakout pop star. 2019 is already hers for the taking.
Corona Theatre photo – Steve GerrardShare this :